Inbound Marketing Blog

Tyler Scott

Nov 12, 2013

3 minute read

What can an eBook do for your business?

des moines ebook creation

Many businesses are beginning to recognize the value of creating an eBook as part of their content marketing strategy. The eBook, a short-form document that can be read on a computer or handheld device, can be GOLD to the development and implementation of your business's powerful content marketing strategy. Consider having eBooks professionally designed to serve as a part of your business marketing plan before your competitors!

What are eBooks? eBooks are informative PDF documents that customers or potential customers can view to learn more about a topic or learn how to do a certain task. eBooks are typically 10-12 pages and are designed for people to skim. Since readers are only wanting bits of information around one topic, eBooks are concept centric. They are visually compelling with a lot of graphic images, bullet lists, etc.

Why create eBooks? eBooks provide both insight and information about your company and what you have to offer. This can quickly attract potential customers who are interested in the product or service described within an eBook. You should also create eBooks, because they serve your target audience by answering a question to a problem they may have. They establish you as a trusted thought leader - a place to turn for interesting data, sound information, and relevant content. Finally, you don't actually have to sell your eBook, but can simply offer it for free. To download the document, prospects must enter their contact details such as name, company affiliation, and email address (which you determine). Providing this information automatically turns prospects into leads for your business.

What are the steps to creating an eBook? 

  1. Have an idea that will answer a question that your audience often has.
  2. Find a marketing firm that offers content creation services and graphic design services that will professionally design the eBook for you.
  3. Write copy that you would like in the eBook or have the marketing firm write copy for you.
  4. The marketing firm will insert the copy into their graphic design software and then they will design images around the content to make the eBook easier to read.
  5. Once you have a final eBook on file, publish it!

Where to publish eBooks? Promote the eBooks on your website, social media platforms, and through your email marketing campaigns. It's important to have landing pages on your website for a consumer to give you their information in order to receive the eBook.

Now to answer your main question... What can eBooks do for your business? eBooks allow your business to provide vital information to your target audience and generate relevant leads. The eBook should make the reader aware that your business can also be a solution to their problem.

For example, let's say your business is an auto repair center and you create an eBook called "How to keep your car maintenanced through the Winter" and someone downloads it, receives it and reads it. Let's say there is a checklist of 10 tasks in the eBook that the reader has found valuable to keeping their car maintenanced. Well, they were unaware of a few tasks in the eBook and they realized that they should go get their car maintenance for the Winter! If your eBook was done correctly, that reader will now come to your auto repair center because they see your business as a knowledgeable place!

At Blue Frog Marketing in Des Moines, Iowa, we professionally design eBooks locally for small businesses and nationally for Fortune 500 businesses. See what Blue Frog can do for you by simply clicking on our eBook Page and download one (or more) of our FREE eBooks!

The eBook can be a powerful tool indeed; it’s time you stood up and took notice.

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Written by Tyler Scott

I’m a sports fanatic. I try to attend as many Iowa State football and basketball games as I possibly can as well as Minnesota Wild games whenever I’m not playing hockey myself. My favorite part about working at Blue Frog is getting to work alongside other fun and career-driven employees. It’s fun to be part of a growing business, too!