Wondering why inbound marketing is getting so much attention these days? Quite simply, it’s because it WORKS.
Marketing your business is always going to involve some kind of cost. This makes it very important to choose a marketing strategy that is going to deliver the most return, and inbound marketing is possibly the best way to market your business in terms of ROI! We'll explain why.First, let's take a look at some older, more traditional marketing methods:
Do these marketing strategies deliver a strong return on investment? Well, once your ad has run, you’re not very likely to see revenue continue to generate from it. After the ad runs, it’s over (until you put more money into running it again). So, how can you market your business in a way that has a lasting effect, delivering the best ROI in marketing? The answer is ONLINE!Take a look at these stats:
- Google is BY FAR the most commonly used search engine in the U.S.
- Google has an 88.55 percent market share in the entire world.
You have to admit, those are impressive numbers, whether you’re a fan of the Internet or not. Looking for businesses, brands, products, and services online has become a normal way of life for consumers today. Your website is probably the first thing consumers will see of your company. And you can be sure that if they don’t find what they’re looking for quickly on your site, they’ll soon be long gone without giving you a second look.
The Beauty of Inbound Marketing
The focus of inbound marketing starts with your website. Inbound marketing works to utilize the Internet to:
- 1. Attract leads to your brand.
- 2. Convert those leads into customers.
It’s different from other forms of marketing because it brings the leads to you, rather than you going after the leads yourself. AND it does so using the Internet, because that’s where leads are searching for you!
Justifying the Cost
Our main question today is, why is inbound marketing worth the investment? So first, take a look at what you're spending your marketing money on currently. It may be:
- Television ads
- Radio ads
- Direct mail
- Hiring sales people to cold call
- Ads in the Yellow Pages
No matter where you’re spending your money currently to market your company, inbound marketing is the only marketing strategy that provides a long lasting return on investment. When you close a sale after implementing one of those marketing efforts listed above, you gain nothing more than that one sale. They disappear, and you have little or even no understanding of what brought them to you in the first place or what you could do or change to bring more people just like them toward your business.
On the other hand, when you make an investment in inbound marketing, you attract the right people to you and can analyze their behaviors and preferences. This makes it so every marketing effort you make works towards gaining targeted leads to turn into customers. Inbound marketing does this by using these six tools:
- Content Creation
- Social Media Management
- Calls to Action
- Unique Landing Pages
- Lead Nurturing
All of these tools work together to make your website your most powerful sales tool. The investment in inbound marketing really goes to your website and your content, which are two areas that offer great value for an indefinite time period!
By using inbound marketing and measuring marketing ROI, you only invest time into the efforts that are working since you're able to analyze the behaviors of prospects and leads.
If you’re tired of wasting marketing money on old methods that aren’t delivering results, contact Blue Frog. If you're interested in learning more about inbound marketing in Denver and what it can do for your business, we'd be happy to help you out any way we can!
Blue Frog Marketing has office locations in Denver and Des Moines, but we can serve any type of customer from any location!