The Lily Pad #8: Hopping on the Latest in Social Media & Video Marketing
With January coming to a close and the holidays behind us, one of the most anticipated events of the year is right around the corner (no, not Valentines Day) — the Super Bowl! Most marketers are preparing for the inspiring commercials that will require social media to be blasted right away, in hopes for their real time marketing glory moment.
Most social media networks are already well prepared for the day because there’s no doubt that this is a record day for posts, Tweets, Likes, and other social media interactions. Its not just about football; for businesses, this is the Super Bowl of social media and marketing. With the goal to win over viewers not only on the TV screen, but also the mobile screen. Brands need to now start strategizing how to start game-day social media conversations.
“Did You See That Cute Puppy Ad I Posted On Your Wall?”
You just saw that commercial during the Super Bowl of the adorable Budweiser puppy and can’t resist seeing it again. What do you do? By this point, your phone is likely already in your hand. You Google, “Super Bowl Ad Cute Puppy,” to watch it again. Then you think to yourself, “my mom has to see this!” You proceed to tap those familiar social sharing icons to post the video on your mom’s Facebook wall. Or maybe you think it’s so cute you have to share it on your Twitter page to join the conversation #BestBuds. Either way, this is exactly meeting marketer’s objectives of the concept called ad sharing.
“This Super Bowl Ad Was Too Cute! #BestBuds”
Twitter is the hub for conversation on social media. Hashtags enable users to connect with each other around specific ideas or topics. It's now a given that successful Super Bowl ads will be shared and discussed throughout social media. Hashtags are the new calls to action for social media. Hashtags are common across most social media networks as a form of discovery, self-expression, and way to join conversations. When ads are powerful, viewers don’t need to be told to place hashtags within Tweets or under Instagram photos anymore. Now, it’s enough to simply place a hashtag in your ad, and the social media world will take care of the rest—#winning.
“How Much Do You Think They Spent On That?”
Yes, Super Bowl advertisements can be quite pricey. However, that shouldn’t scare away any type of business, big or small, from advertising their brand on Super Bowl day. Not everyone needs to (or is capable of) purchasing a 30-second commercial spot during the game, but that doesn’t mean you can't take advantage of the advertising power of the Super Bowl. This is where social media comes into play. With all of the updates in social media and technology, businesses can create a strategic campaign with video, graphics, and content all at a reasonable cost. Think about YouTube celebrities. They all started with the cameras on their phones or laptops or inexpensive video cameras. The key for them was their strategy. It’s their content that went viral. The lesson that brands are learning is clear. Social media and the mobile screen are just as important, if not more important than TV advertising during a big event like the Super Bowl.
“I Don’t Have the Time or Energy for That”
That’s okay, we’re here to help! Serious social media marketing efforts take a lot of time – time taken away from core business operations. Blue Frog's social media coordinators take social media content creation off of your to-do list. We live and breathe social media, so we can do it right and leave you free to run your business. Blue Frog can help you understand what effective use of social media can do for your company and set goals that fit your business. Share your vision with us, and we will help you develop a comprehensive strategy to connect you with the potential customers who will help you make it a reality.
For more breaking social media and video marketing news and updates, make sure to check here every Friday.
Do you have any social media or video tips that'd you'd like to share or examples of viral posts that you love? Let me know each week in the comments, or email me at firstname.lastname@example.org.