Inbound Marketing. You may have heard this term and were left wondering what it means? Wikipedia defines Inbound Marketing as; advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Easy enough right? Contrast this with Outbound Marketing which includes things such as; cold calling, radio, TV advertisements, spam, email marketing and traditional advertising. It is often said that with Inbound Marketing you are "earning your way in" with a potential customer. Whereas with Outbound Marketing you are simply "buying your way in". So which one do you choose?
According to Guy Kawasaki, Apple Co-Founder, "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."
If you are still on the fence, here are 30 stats on Inbound Marketing Strategy that might surprise you.