Inbound Marketing Blog

    Inbound Marketing

    Blue Frog Team

    Dec 5, 2014

    2 minute read

    Stats About Social Media, Blogging & Lead Nurturing


    If your company is planning for 2015, you’re probably considering how you will allocate your marketing budget for the New Year.

    We’ve compiled a list of some amazing stats regarding inbound marketing ROI and components of inbound marketing, like social media, blogging and lead nuturing that prove why inbound marketing is a huge asset as you work on expanding your business in 2015. 

    Inbound Marketing

    1. 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target).

    2. Inbound marketers double the average site conversion rate, from 6% to 12% total (HubSpot).

    3. 50% of consumer time online is spent engaging with custom content. (HubSpot)

    4. 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. (Custom Content Council).

    5. Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot). [Click to Tweet!]

    6. Inbound marketing costs 62 percent less per lead than traditional outbound marketing (Mashable). 

    Now let's look at stats about social media.

    Social Media

    7. 78% of small businesses attract new customers through social media. (Relevanza) 

    8. 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing).

    9. Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer (HubSpot).

    Learn how to use Facebook as part of your social media strategy with our free eBook! 

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    Next, stats about blogging:


    10. 82% of marketers who blog daily acquire customers from their blog (HubSpot).

    11. Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Writer). 

    12. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B).

    And finally, lead nurturing!

    Lead Nurturing

    13. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research). 

    14. 87% of people today use a search engine and 78% use it to do searches for products and services (HubSpot).

    15. SEO leads have a 14.6% close rate as compared to outbound leads at 1.7% (HubSpot).

    16. 70% of the links search users click on are organic—not paid (HubSpot).

    Are you convinced that inbound marketing could make a difference for your business? Let's talk!

    Click here to Take Your Marketing to the next level


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    Written by Blue Frog Team

    The Blue Frog team consists of some of the most experienced, certified inbound marketers in the business, including web developers, strategists, digital ad specialists, content experts, videographers, and graphic designers.