Inbound Marketing Blog

Inbound Marketing, Business Marketing

Tyler Scott

Apr 9, 2014

3 minute read

Yellow Page Advertising vs. Inbound Marketing

Yellow Pages vs Inbound Marketing

When was the last time you opened up the phone book to find a product or service? Do you even know where to find a phone book at your house? If you don't know the answer to those questions it's probably because you use your smart phone or Google to find local stores that can accomodate to your needs and wants. 

More and more business owners are cutting their Yellow Page advertising budget to forcus more on their website, online marketing, and search engine optimization.

Top reasons why business shouldn’t buy Yellow Page ads

-Yellow page ads are way too expensive.

-Rates go up every year.

-The investment starts from scratch every year.

-The ROI is very poor or negative compared to other forms of marketing.

-A complex business may need multiple ads.

-Phone book distribution numbers for the books are skewed and false because books are delivered to people who don’t ask for it.

-Consumers have moved on from the phone book.

-80% of people go to the internet first when needing a new product or service.

-60% of the US population under the age of 40 never use the phone book.

-Ads can get lost in clutter.

-The ad can only tell so much about a business.

-Tax payers are spending $17 million a year to recycle these books.

To sum up the negatives about Yellow Page advertising: You are paying a ridiculous amount for ONE marketing message that can't be changed, you can't keep track of your return on investment, and no one uses the phone book.

 

Why business should spend their old phone book budget on Inbound Marketing

-Strategic inbound marketing costs less than most yellow page campaigns.

-Investment doesn’t expire after one year and rates are flexible depending on business’ goals.

-Inbound marketing tactics boast some of the highest ROI numbers in all of marketing.

-Provide people with solutions to their problems via the internet that are easy to find, available to them when they need it, and in the format they want it in.

-Inbound marketing analytics are trackable, traceable and true.

-If your business is in multiple geographic areas - No problem!

-Today’s consumers are on the internet in droves. Marketing can only take place were the people are.

-Inbound marketing is mobile phone compatible.

-Dedicated marketing manager.

Why exactly should your business consider inbound marketing over the Yellow Pages? The now and the future of marketing is online. What better way to market your business than utilizing Blue Frog's Inbound Marketing services? 

Inbound Marketing is the method of attracting strangers to your website and converting them into customers. Since 2006 Inbound Marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and hoping leads will come to your business, inbound marketing focuses on creating quality content that pulls people toward your business and product.

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Written by Tyler Scott

I’m a sports fanatic. I try to attend as many Iowa State football and basketball games as I possibly can as well as Minnesota Wild games whenever I’m not playing hockey myself. My favorite part about working at Blue Frog is getting to work alongside other fun and career-driven employees. It’s fun to be part of a growing business, too!