Inbound Marketing Blog

Web Design

Blue Frog Team

May 3, 2014

3 minute read

8 Signs It’s Time For a New Website

1.  Your site is more than five years old. 

Technologies and  styles change everyday!  What worked a few years ago will not for you today. New sites can  be more engaging and interactive because users are more sophisticated.  More and more people are connecting at high speeds, which also gives  designers more freedom than before. If your site design hasn’t changed  in five years, bid it a fond farewell. Also, make sure your site is mobile responsive!

2.  The Look of Your Business Has Changed

Has your logo changed  since your website was created, or have you created new marketing  materials that don’t fit with your  current website? A consistent  message and identity is important. If you present the same message  on your website, on printed materials, and elsewhere, people will understand  your organization and what you do without confusion. If the style and  feel of your marketing has changed since your website was designed,  it’s time  to redesign your site so it reflects your other promotional efforts.

 3. You’re  not ranking well in the search engines

With planning and  foresight, a website redesign can help your site place higher in the  search engines. Perhaps the pages on your site are too broadly focused,  for example. If you narrow the focus of each page, they’ll come up higher. Maybe the overall organization and structure of your  website isn’t search engine-friendly. If you search for your products and  services on the web and your site isn’t placing in the top 30, a redesign may  be in order. 

4. Your site  has grown and grown and is difficult to use.

If your site is unwieldy  and hard for people to use or, worse yet, doesn’t work anymore, it’s  definitely time to redesign it and fix these problems. Are there links  to nowhere? Have pages that used to look great evolved into a sloppy  mess? If your site just doesn’t work anymore, for whatever reason,  a redesign can fix it.

5. If you have new business requirements

If your business  has changed significantly since your site was designed, it’s time for a website redesign. Maybe your product line or the  services you offer has changed. Or you have new software that you want your  website to “talk to”.   Perhaps visitors have requested new features (check your  email to find out), like private online areas, event registration or  online payments. Maybe your staff has new ideas about how to use the  web to save time or money. (Ask them!) We can develop custom web applications that  work for your business. Tell    us your goals, we can help you reach them.

6. If you want to change how you manage the website

We hear from prospective  clients all the time about how hard it’s been to get other companies to update their  websites in a timely manner. While we’re  committed to making fast and correct changes to your website, we know  that, sometimes, it makes sense for you to update the site yourself,  whenever you want. If  you want to change how you manage your website, consider a robust content  management system.  Today’s content management systems, including WordPress,  Joomla  and Drupal, offer more design and functional options than you might  imagine.  

7. You need new ways to engage visitors

If visitors aren’t  doing what you want them to do on your website, it’s  probably time to look at the design. Could the text be shortened or  made easier to read? Is the checkout process too long and involved?  Or is it too hard for people to find what they need? Sometimes, issues  are obvious to any professional. Other times, it may not be apparent  what’s causing problems. As long as you follow three basic rules   – get representative customers, ask them to perform realistic tasks,  and be quiet while they do the talking – you only need 5 users to uncover  most problems with your website. Maybe some of your problems are “off-site” and  have to do with confirmation emails, order tracking or your email newsletter.  We can help you with those, too. If you want to find  out why your website isn’t  performing like you want it to, we  can help you.

8. If you’re  sick of looking at it, it’s time for a redesign.

Even the best designs  can get old after a while. If you’re  tired of looking at the same old website, your visitors probably are  too. If it seems like it’s been too long since you’ve  changed the look of your site, it probably is.

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Written by Blue Frog Team

The Blue Frog team consists of some of the most experienced, certified inbound marketers in the business, including web developers, strategists, digital ad specialists, content experts, videographers, and graphic designers.