An inbound marketing strategy aims to present your brand and offerings where and when your target buyer is looking for them. In today’s digital world, this often means appearing at the top of the results page from a relevant Google search or in a targeted digital ad. From there, you, the seller, become a trusted guide through an intuitive digital buyer’s journey. It’s all about growing your organization by establishing lasting relationships with your prospects and customers.
Blue Frog is proof of inbound marketing’s potential.
As one of the first HubSpot agencies in the ecosystem and an Elite-tier HubSpot solutions partner, we not only have almost a decade of experience building strategies for our clients, but we’ve also built our own success on the inbound methodology. When you schedule a discovery call with Blue Frog, you’re scheduling time with a member of our experienced executive team who is ready to discuss your business challenges and develop a comprehensive, custom inbound marketing proposal for your business.
To build an effective inbound strategy, our team will first dig in to understand your business, your challenges, and where you need to go. It’s essential that we develop authentic messaging that clearly highlights your unique value proposition and key differentiators.
Our proprietary approach, the Dynamic Growth Model, is built to serve as an agile strategic and execution arm of your company. Inbound marketing is multi-faceted and requires input from a dedicated team with varied skill sets. So, for each proposed strategy, you’ll also have full insight into the effort provided by UI/UX designers, developers, HubSpot specialists, project coordinators, and strategists. We’ll be regularly accountable for the success of our strategies through mutually agreed upon key performance indicators (KPIs).
Transparency is an essential piece of our core ethics, so we’re going to tell you here what other agencies might not: a successful inbound marketing strategy isn’t built overnight, and we can’t do it alone. It requires a commitment of time and effort from members of your team as well as an open mind for change. In return, the foundation we build for long-term success can pay dividends on this investment for years to come.