It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, it was actually the annual Inbound conference, hosted by HubSpot. The four-day event brought together professional marketers and speakers to discuss current best practices for inbound marketing. During the second day of the conference, CEO and co-founder of HubSpot, Brian Halligan, delivered a keynote speech that bid farewell to one of the industry’s most trusted companions: the funnel.