It's not you, it's your emails. We know it’s tough when you have big dreams of a successful email marketing campaign and, just like that, reality hits in the form of a 2% open rate. Email marketing doesn’t have to be complex or expensive to successfully engage your audience. A number of different factors could be negatively impacting how many people are actually reading your emails. Here are six of the most common:
Topics: Email Marketing
It went by quickly. There were thousands of people, colorful lights, loads of excitement, and it all took place in the historic city of Boston. Though it sounds similar to Pearl Jam at Fenway Park, it was actually the annual Inbound conference, hosted by HubSpot. The four-day event brought together professional marketers and speakers to discuss current best practices for inbound marketing. During the second day of the conference, CEO and co-founder of HubSpot, Brian Halligan, delivered a keynote speech that bid farewell to one of the industry’s most trusted companions: the funnel.