Inbound Marketing Blog

Laura Stroup

Using Smart CTAs to Boost Your Inbound Marketing Results

Posted by Laura Stroup on Mar 15, 2018 11:14:00 AM

Calls to action are among the most important tools when it comes to inbound marketing. CTAs direct people to take specific actions on your website and promote your landing page offers to help gain leads. But if you want to take CTAs to the next level, smart CTAs allow you to customize the experience that visitors, leads, and customers have on your website.


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Topics: Inbound Strategy

5 Key Ways to Reduce Your Website’s Bounce Rate

Posted by Laura Stroup on Feb 12, 2018 12:42:00 PM

If you’ve been working to drive traffic to your website but aren’t seeing many conversions from that traffic, your bounce rate may be too high. A high bounce rate means that the people coming to your website are not staying long; they simply “bounce” before exploring your content or filling out a contact form.

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Topics: Web Development

4 Key Steps to Account-Based Marketing

Posted by Laura Stroup on Jan 14, 2018 8:58:00 AM

In the world of marketing, people have started to become more interested in something called account-based marketing (ABM). ABM is a form of strategic business marketing where a business takes a customer account or individual prospect and treats it like its own market. ABM is most relevant to B2B and is typically practiced by enterprise-level sales organizations because it’s very helpful for businesses with multiple stakeholders. 

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The Importance of Video Ads on Facebook in 2018

Posted by Laura Stroup on Dec 15, 2017 12:16:00 PM

If your business is advertising on Facebook but you haven't started incorporating video ads into your campaigns, now is the perfect time to start! The visual appeal of video plus Facebook’s extensive targeting options make video ads a powerful tool, especially in 2018 as the popularity of video continues to grow.

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Topics: Video Marketing

Trends and Predictions for Inbound Marketing in 2018

Posted by Laura Stroup on Dec 4, 2017 4:37:04 PM

Over the past year, there have been lots of emerging technologies and trends in digital marketing. The overriding theme in these trends continues to be creating a more streamlined, personalized and overall better experience for customers online. Inbound marketers especially must understand and be able to apply these trends to see continued success. 

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Topics: Inbound Marketing

Important Update on How Google Spends Your Ad Budget

Posted by Laura Stroup on Nov 22, 2017 9:00:00 AM

Google AdWords hadn't had a significant update since the beginning of the year—until last month, when AdWords made an important update to how it spends your daily budget. Google stated: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.” 


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Topics: PPC

What You Need to Know About Facebook’s New Explore Feed

Posted by Laura Stroup on Nov 6, 2017 1:21:00 PM

Facebook is known for making constant updates to its newsfeed, so you may have heard about its latest “Explore Feed” rollout. The Explore Feed is an alternative newsfeed that aims to help users discover content outside of their existing friends and followed Pages. This allows people to discover new content without having to leave Facebook. 


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Topics: Social Media

Start Running Facebook Lead Ads Within HubSpot

Posted by Laura Stroup on Oct 17, 2017 1:29:02 PM

If you’re a HubSpot user, you may have noticed that under the content tab in your dashboard, there’s now a tool called "ads." This is not the HubSpot Ads add-on that costs $100/month, but rather, this is a FREE tool that allows you to run Facebook lead ads right in HubSpot!

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Topics: HubSpot

The Top 3 Things I Learned at HubSpot's INBOUND17

Posted by Laura Stroup on Oct 2, 2017 3:45:09 PM

HubSpot’s annual INBOUND conference was September 25–28 in Boston this year, and as expected, the conference was filled with valuable information on new technology and best practices. Here are the top three things I learned this year that were valuable for me as an advertising manager and technical HubSpot manager.

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Topics: HubSpot

5 Traits of the Best Email Subject Lines

Posted by Laura Stroup on Sep 15, 2017 2:39:25 PM

People get TONS of emails every day—newsletters, promotional offers, event invitations, and more. All these emails can be overwhelming, and most people only open the emails that truly speak to them and delete the rest.

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Topics: Business Marketing