Waukee, IA – 2/12/26 — Avidly Group, a global leader in CRM, revenue operations, and growth transformation, today announced the acquisition of SalesLeap, a Denver, CO based B2B sales acceleration and outbound growth consultancy. The acquisition is made through Avidly Group’s North American business, Blue Frog, and marks a strategic step in expanding Avidly’s ability to help clients drive predictable pipeline, improve sales execution, and accelerate revenue outcomes across North America, EMEA, and APAC.
SalesLeap has built a strong reputation for designing and executing outbound sales motions that generate measurable pipeline and support scalable growth. Through this acquisition, Blue Frog will lead the development and integration of SalesLeap within Avidly Group—productizing and scaling SalesLeap’s proven sales acceleration capabilities into a global offering, integrated with Avidly’s CRM implementation, RevOps, AI, and transformation services.
“This acquisition is a powerful addition to Avidly Group, and Blue Frog is proud to lead the development of this capability,” said John Campbell, CEO of Blue Frog and Avidly North America. “SalesLeap strengthens our ability to help clients turn growth intent into measurable revenue outcomes. Our focus is to scale these capabilities globally, combining strong local execution with Avidly’s international reach, delivery platform, and enterprise transformation expertise.”
“Joining Avidly Group through Blue Frog feels like the natural next chapter for SalesLeap,” said Christian Piuma, CEO of SalesLeap. “We share the same ambition: helping clients turn growth strategy into real revenue impact. Becoming part of a global group gives us the opportunity to scale what we’ve built, reach new markets, and create even more value for clients—while staying true to the approach that made SalesLeap successful.”
“This acquisition reflects how we build Avidly Group—by identifying high-performing, founder-led businesses and scaling their capabilities globally,” said Joakim Fagerbakk, Group CEO of Avidly Group. “With Blue Frog leading the integration and development of SalesLeap, we combine speed, focus, and proven delivery with global reach. Together, we strengthen our ability to help clients navigate complexity and achieve sustained revenue outcomes across markets.”
SalesLeap will continue operating with continuity under the Blue Frog umbrella while gaining access to Avidly Group’s global client base and international delivery capabilities. Clients will benefit from faster time-to-value, stronger revenue execution, and expanded access to enterprise CRM, RevOps, and transformation services.
About Avidly Group
Avidly Group is a global growth consultancy and five-time HubSpot Global Partner of the Year, supporting organizations across North America, EMEA, LATAM, and APAC. Avidly helps clients transform CRM into a scalable growth platform by connecting technology, data, and execution across sales, marketing, and service teams.
About Blue Frog
Blue Frog is Avidly Group’s North American business and an Elite HubSpot partner specializing in enterprise CRM implementation, revenue operations, and long-term advisory services. Blue Frog helps organizations drive adoption, reporting visibility, and measurable ROI from complex CRM environments by aligning technology to real-world revenue execution.
About SalesLeap
SalesLeap is a B2B sales acceleration and outbound growth consultancy that helps companies build predictable client acquisition through outbound strategy and execution. Founded in 2019, SalesLeap partners with revenue teams to design scalable outbound motions—aligning sales strategy, messaging, enablement, and HubSpot CRM execution to generate consistent pipeline.
Press Contact: Mallory Armstrong, Blue Frog (Avidly Group)
Phone: (515) 221-2214
Email: mallory@bluefrogdm.com