Powerful Marketing for Residential Service Companies

Home services companies possess a number of characteristics that make them a near perfect fit for the types of marketing that we provide.  In fact, we’ve had such great success developing marketing plans for residential service companies that we’ve made them a major focus of our business.  Our years of experience working with this industry have allowed us to develop a clear understanding of how consumers engage in the home services buying process, empowering us to build successful, comprehensive marketing plans for our home services clients.

Inbound marketing techniques are adaptable to a wide variety of potential audiences, easily customizable based on seasonal needs and current market trends, and flexible enough to resonate with buyers through all stages of the customer relationship.

Our current home services clients offer products and services related to

  • HVAC (Heating and Air Conditioning)
  • Plumbing
  • Residential Remodeling
  • Roofing
  • Window Replacement
  • Garage Doors
  • Residential Siding
  • Insulation
  • Gutter Replacement

We also have significant experience providing marketing services for homebuilders. Check out our homebuilders’ page for more information.

Businesses offering residential services are absolutely thriving with Blue Frog!

“In my opinion, the team at Blue Frog is like having at least another full-time staff member at WD Door. With how much time, energy and technical knowledge it takes to remain competitive and effective online these days, it’s worth every penny we spend on marketing and advertising to put our trust in these people to remain profitable, successful and keep our valued customers satisfied and loyal.  I would completely recommend Blue Frog for marketing, advertising, social media support and more!”


— Allison Peet, WD Door

We can show you results!

We can tell you the kind of results we get, but we’d prefer to show you. Our marketing activities involve significant data collection and analysis, equipping us with extensive information about the marketing effectiveness we have attained for each of our clients. We’d be happy to sit down with you and go over actual data from our clients and explain exactly what we do, how we do it, why we do it, and why it works. Additionally, we’ll explain why marketing with us is an investment in your business unlike any other form of marketing out there today. The work we do for our clients has a cumulative effect over time, building value today and in the future.

When you commit to your company’s marketing success, so do we.

When we work for you, we work only for you.  With a minimum level of commitment, we grant our clients a level of geographic exclusivity. In other words, we won’t work with a company offering the same service as you within a defined geographic service area. This allows us to be 100% dedicated to helping you beat the competition in your local market.  Additionally, we are selective when taking on new clients.  We believe in conducting business ethically and providing quality service to our clients.  What we do requires a significant amount of effort, especially in the beginning. We seek to build long-term partnerships with our clients, and we’ve found that working with like-minded businesses that value quality work and a dedication to customer service is most conducive to a long-term, mutually beneficial partnership.

“The investment in Blue Frog was significant, and I knew I would have to be patient to see results. However, within a very short time, I began seeing results and developed so much confidence in Blue Frog that I was able to cut my advertising budget in half.  Beyond generating leads, branding our company, and building a positive online reputation, my team at Blue Frog has become the eyes and ears of our business online, and in turn, has freed up much of my time as a business owner.”


— Heather Hedrick, Hedrick Construction

We can help transform your business forever.

Marketing today is dynamic and constantly changing.  The same forms of marketing that worked 20, 10, or even 5 years ago aren’t as effective today because the buyer’s journey has significantly changed. It’s important that companies understand today’s buyers and adapt their marketing practices accordingly. Marketing has undergone major fundamental changes over the years, and recently, the frequency of these changes has only accelerated.


Being ahead of the competition in implementing the appropriate transformations to your marketing strategy is absolutely critical to the future marketability of your company.  The company that gets out in front in your local market is at a substantial advantage going forward. We’re here to help educate, inform, and assist our clients in the development of comprehensive marketing plans that work, both now and as your business grows.

Still have questions?

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Download the free case study!

Cyclone Contracting, based in Ames, Iowa, specializes in heating and cooling, plumbing, and home improvement projects.

HubSpot has generated great success for the company, allowing Cyclone Contracting to

  • Enhance its online presence
  • Be visible online to more potenial customers
  • Drive more traffic to its website
  • Convert more online leads into customers

Get the Case Study