Senior Strategist

Blue Frog is seeking an experienced Senior Strategist to join our growing team. This role leads a team that manages execution for multiple retainer-based clients. Responsibilities heavily revolve around successful data-driven strategy development, client satisfaction, client retention, and effective team leadership.

Key Responsibilities

  • Develop and help execute marketing and web strategies to help businesses grow, based on a deep understanding of their goals and challenges as an organization
  • Manage progress toward long-term and short-term goals while leading teams through Blue Frog's proprietary process for data-driven, iterative strategy
  • Pivot strategy when necessary based on client conversations and critical data feedback
  • Maintain detailed client-facing documentation of strategic planning, success metrics, and reporting
  • Bring data, insights, and clear objectives to each phase of the client engagement and formally present these key milestones articulately
  • Control engagement scope through excellent client communication and expectation management
  • Assist team in developing assets and deliverables in line with strategic vision and Blue Frog's high bar for quality
  • Mentor Junior Strategist by identifying areas for improvement and providing consistent, constructive feedback
  • Proactively work with the executive team to provide constructive feedback and thoughtful solutions on process improvement and any need for additional resources, tools, and training

Qualifications

  • Bachelor's Degree and 3+ Years of Client Account Management, preferably in an agency setting
  • Hands-on CRM and marketing automation platform experience (HubSpot experience preferred)
  • A proven track record of analyzing and synthesizing data into actionable insights with the ability to confidently communicate those insights to executive stakeholders at client companies
  • Excellent presentation skills
  • Experience analyzing data from Google Ads and Google Analytics (Google Tag Manager and Google Search Console is a plus)
  • Exceptional analytical and problem-solving skills
  • SEO strategy experience is preferred (Experience with SpyFu, Ahrefs, or SEMRush is a plus)