Content Specialist

Job Description

Blue Frog is seeking a content specialist to join our creative team. The individual in this role will organize and complete content projects for online and print clients. This may include project and deadline management; content editing, feedback, and direction; and writing copy for websites, social media, blogs, ebooks, white papers, magazines, advertisements, and more.

The content specialist assists Blue Frog’s content manager by editing and optimizing content that promotes the marketing strategy designed for clients. This individual is also responsible for ensuring all content produced is high quality and in line with client needs. The content specialist may work directly with clients to learn and become fluent in the voices of their brands and understand the goals and target audiences of each type of content produced.

Responsibilities include but are not limited to

  • Writing high quality content to client specifications for a variety of formats, both digital and print
  • Optimizing online content for SEO
  • Working with account managers to meet client needs, goals, deliverables, and deadlines
  • Working with clients and/or account managers to develop interesting and relevant content topics
  • Working primarily within the HubSpot platform to publish and optimize online content
  • Being available to the content manager, creative manager, account managers, and sales staff on a daily basis to make impromptu edits to proposals, online or print marketing content, and other communication materials
  • Editing content (including but not limited to proposals, websites, ebooks, infographics, print magazines, and press releases) created by Blue Frog staff writers, clients, and outsourced contributors to ensure clarity, readability, accuracy, appropriate use of citations, grammatical correctness, and overall quality
  • Consulting with clients to gather information necessary to create content that meets their business needs and ensure satisfaction with content substance and quality
  • Consulting with internal staff to coordinate efforts, communicate about client needs, brainstorm project ideas, engage in creative problem solving, and work toward both client and internal goals
  • Publishing appropriate, high quality content to assigned client blogs and social media profiles, ensuring timely publication to fulfill contract obligations
  • Implementing website tagging to enhance SEO efforts
  • Participating in ongoing online training courses to keep up with current best practices and industry standards
  • Participating in the creation of plans for growing Blue Frog’s capacity to serve greater numbers of clients while maintaining a high level of writing quality

Job Requirements

  • Educational and/or working background in writing
  • High level of proficiency with a variety of writing forms, including business documents, online content, magazine articles, case studies, and technical writing
  • Excellent grammar skills
  • Excellent written and oral communication skills
  • Strong self management and multitasking skills
  • Strong critical thinking and problem solving skills
  • Strong attention to detail
  • Ability to produce quality work on tight deadlines
  • Ability to efficiently research and write about a broad range of topics
  • Working proficiency with Microsoft Office Suite, including Word and Excel


Please provide a resume, cover letter, and writing samples when applying for this position.


Position Information

  • This is a full-time position located at our office in Waukee, IA
  • Please provide a resume and cover letter when applying for this position

Posted In: Marketing Careers

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