Inbound Marketing Blog
Inbound marketing - Page 5

Should I Target Multiple Keywords on a Single Web Page?

Inbound Marketing Diane Campbell Jul 19, 2017 4 min. read

How do I get my website to show up in Google results? Search engine optimization (SEO) is a set of practices designed to help your potential customers find your business in search engine results. ...

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5 Ways to Generate Leads on Your Website

Inbound Marketing Diane Campbell Jul 11, 2017 4 min. read

So, you have a beautifully designed website that’s attracting new visitors and increasing awareness of your brand. Congratulations! You’ve laid an important foundation for growing your business. Now ...

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Optimize Photos and Images on Your Website the Right Way

Inbound Marketing Blue Frog Team Jul 8, 2017 4 min. read

In a study Raven Tools conducted from February 2013 to June 2015, 78% of on-page SEO problems they found were image related. During this time, Raven’s site auditor crawled more than 200 million web ...

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How to Create Online Content That More People Read

Inbound Marketing Diane Campbell Jul 7, 2017 3 min. read

An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your ...

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4 Tips for Marketing to the Next Generation of Consumers: Gen Z

Inbound Marketing Blue Frog Team Jul 5, 2017 3 min. read

There’s a lot of talk in the marketing world about engaging Millennials. However, there’s a new generation in town that needs some marketing TLC: Generation Z. Generation Z is the next wave of ...

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Should You Hire a Marketing Employee or an Inbound Marketing Agency?

Inbound Marketing Blue Frog Team Jun 29, 2017 4 min. read

“Should I hire an employee to run my business’s marketing?” This question comes up often, and while there are numerous answers, one in particular stands out. You’d be hiring ONE person to perform ...

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What Are Backlinks & Why Are They Important to Inbound Marketing

Inbound Marketing Blue Frog Team Jun 28, 2017 2 min. read

Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to your website with an effective SEO strategy and compelling content. While keyword research and ...

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What to Look for in Inbound Marketing Software

Inbound Marketing Blue Frog Team Jun 18, 2017 2 min. read

Inbound marketing is a popular way to market these days, and for good reason—it WORKS! But with so many brands of inbound marketing software available, how do you know how to choose the right one for ...

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Sell the Way Prospects Buy with Inbound Marketing

Inbound Marketing Diane Campbell Jun 14, 2017 4 min. read

What is inbound marketing? It’s easiest to think of inbound marketing in contrast to “outbound” marketing. In the outbound model, a business sends out messages to a broad audience (such as radio, TV, ...

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Interpret your website's sources report for inbound marketing success!

Inbound Marketing Blue Frog Team Jun 8, 2017 6 min. read

Website analytics tracking systems like Google Analytics and HubSpot offer a sources or channels report that allows you to see by which avenues, or other online platforms, visitors are arriving to ...

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Inbound Marketing Software: Why HubSpot Is a Great Option

Inbound Marketing Blue Frog Team Jun 6, 2017 2 min. read

To efficient inbound marketing software is a must for an effective inbound strategy. With many different software solutions on the market today, how do you decide which one to use? In this article, ...

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Lead Nurturing Success with Inbound Marketing

Inbound Marketing Diane Campbell May 28, 2017 5 min. read

One of the great things about inbound marketing is that it can turn your website into a lead-generating machine, working to attract visitors, engage them with your business, and nurture them into ...

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