Inbound Marketing Blog

Streamline the App Promotion Process With Google Ads

Google Ads Amy Nelson May 9, 2019 3 min. read

Back in 2015, Google launched App campaigns to simplify the app promotion process for developers across multiple platforms. Instead of having to create separate app campaigns in Google Search and ...

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Build Trust in Your Ads with Google Guarantee

Google Ads Kelsi Cypser Jan 30, 2019 3 min. read

It can sometimes be difficult to show credibility and trust through Google Ads. You want your potential clients to know they can trust that you will provide services up to their standards and meet ...

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The Science Behind Improving Your CTR

Google Ads Amy Nelson Nov 27, 2018 5 min. read

Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...

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12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Advertising Kelsi Cypser Aug 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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