Inbound Marketing Blog
Business marketing - Page 3

4 Marketing Lessons from the Great British Baking Show

Social Media Blue Frog Team Oct 7, 2016 4 min. read

What does a British cooking show have to teach a Des Moines business trying to improve its SEO or a San Francisco startup trying to build its brand identity? Whether you’re a fan of the Great British ...

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When Is the Time to Invest In Marketing for Your Business?

Business Marketing Diane Campbell Sep 22, 2016 3 min. read

As a business owner, it can be difficult to know when the time is right to take the next step to move your company forward. When to hire outside help for marketing is one of those decisions that ...

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Create Content That Meets Your Prospects Where They Are

Inbound Marketing Blue Frog Team Sep 13, 2016 4 min. read

Once you’ve built your buyer personas and understand who you’re trying to reach with your content, you can tailor your content to target them more directly. But each buyer’s journey can take a ...

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5 Things People Hate About Your Marketing Strategy

Social Media Blue Frog Team Aug 30, 2016 5 min. read

Most businesses don’t like to spend a lot of time thinking about updating their marketing strategy. But keeping up with marketing trends and strategies can help make sure your products and services ...

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Does Blogging About Trending Topics Help SEO?

Inbound Marketing Blue Frog Team Aug 18, 2016 3 min. read

If you’re blogging for your business as part of your inbound marketing and social media strategy, you may wonder what you should be blogging about. Incorporating keywords for which you hope to rank ...

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What Are Marketing eBooks?

Inbound Marketing Blue Frog Team Jul 12, 2016 3 min. read

Most likely, you’ve read an eBook before or have at least have come across the term online at some point. What exactly is an eBook, and what purpose does it serve? How is a successful eBook ...

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“Passport” Programs Reward Customers, Boost Business

Sales and Marketing Blue Frog Team Jun 16, 2016 3 min. read

From coffee shop punch cards to hotel rewards, loyalty programs are incredibly popular. Some of the most effective of these programs are those that set up customer activities that are essentially ...

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Enhance Your Content Creation Skills by Journaling

Content Creation Blue Frog Team May 27, 2016 3 min. read

Whether or not you ever kept a diary (or even a book of quotes, song lyrics, and passages that resonated with you), the idea of doing so might seem childish or frivolous. Creative journaling, ...

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Crowdsourcing Your Content Marketing

Social Media Blue Frog Team May 9, 2016 3 min. read

Effective marketing is all about connecting with your audience, right? You want your brand to resonate with your target market -- for your potential customers to feel like your product or service is ...

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What Kind of Downloadable Content Should I Create for My Business?

Content Creation Diane Campbell Apr 14, 2016 2 min. read

You know that offering valuable downloadable content on your website is an effective way to generate new leads for your business. But what kind of offer should you make to entice your potential ...

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Customize Your Print Materials with Variable Data

Print Management Blue Frog Team Mar 22, 2016 3 min. read

Cultivating and maintaining relationships with existing and potential clients is a delicate business. In today’s data-driven world, one important key to reaching your target audience is ...

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Secrets to Delivering a Successful Business Meeting

Business Marketing Kelsey Halverson Mar 18, 2016 3 min. read

Do Your Research You should never attend a meeting without any prior preparation. Take the time to research. This could be researching the company, researching strategy ideas from notable sources, ...

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