Inbound Marketing Blog

Why You Should Boost Posts on Facebook

Advertising Amy Nelson Oct 23, 2018 6 min. read

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...

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12 Common Mistakes Advertisers Make When Setting Up a Google Ad Campaign

Advertising Kelsi Cypser Aug 21, 2018 10 min. read

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification ...

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Best Practices for Direct Mail Marketing

Sales and Marketing Natalee Ostrander Aug 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

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Components You Should Incorporate in Your Search Ad Copy

Advertising Kelsi Cypser Jul 17, 2018 4 min. read

What Are Search Ads? The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places ...

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What Is the AdWords Quality Score & How Can I Improve It?

Advertising Kelsi Cypser Jun 25, 2018 4 min. read

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process ...

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How Can I Get Traffic to My Website AND Track It in 2018?

Inbound Marketing Blue Frog Team May 26, 2018 4 min. read

Google’s algorithm is constantly updating. As digital marketers, it’s our job to keep up with these updates and understand how to implement that into our strategy for our clients. Below are the ...

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How to Be More Competitive With Your Ads

Advertising Blue Frog Team May 3, 2018 2 min. read

Digital advertising has become one of the most popular ways to advertise today, but with that popularity comes a lot of competition! So, how can you set up advertising campaigns to beat your ...

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How to Grab Attention and Keep It With Facebook Video Ads

Advertising Blue Frog Team Mar 27, 2018 2 min. read

Over the past few years, Facebook ads have become an extremely powerful tool for digital marketers as the popularity of social media has grown. With more than 1 billion people using Facebook, ...

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