Inbound Marketing Blog

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons:

1. The competition for space in your News Feed is increasing among family, friends, and businesses. With more content shared and created every day, everyone is competing to share their content with you.

2. Facebook made improvements to how your News Feed works. Rather than showing you irrelevant information, Facebook now aims to show you relevant, engaging content that improves your experience.

So, how can you overcome this decline in organic search and make your posts seen? The answer is simple: Facebook Boosted Posts. 

Starting a Google ad campaign can be overwhelming and confusing for someone who has never done it before. Even those who have passed the Google Ads Fundamentals test and earned their certification may not know or have since forgotten some key elements. This article will cover common Google ad campaign mistakes.

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

What Are Search Ads?

The word or phrase that a user types into Google is a keyword or keyword phrase. For example, a user could type, “find pizza place,” and Google would generate local pizza places in both organic and paid search results. You can tell the difference between organic search results and paid search results because paid Google Search Ads have a small, green “Ad” symbol. Paid search results generally show up above the organic search results, giving them a better shot at being clicked on.

You may have heard the term Quality Score when discussing Google AdWords but not know exactly what it means. Quality Score is a large part of the AdWords auction. The AdWords auction is the process that ranks the best ads to appear at the top of a Google search. The auction decides which ads will be displayed for a specific search, in which order those ads will appear on the page, and how much the advertiser will pay for that placement. Having a high quality score is one factor that will help your ad show in a top position.

Google’s algorithm is constantly updating. As digital marketers, it’s our job to keep up with these updates and understand how to implement that into our strategy for our clients. Below are the answers to a few important questions about getting more website traffic and more effectively converting visitors into leads.

Digital advertising has become one of the most popular ways to advertise today, but with that popularity comes a lot of competition! So, how can you set up advertising campaigns to beat your competition? Today we’re going to look into four advertising strategies to utilize on Facebook and Google ads so you can get in front of your competitors’ audience!

Over the past few years, Facebook ads have become an extremely powerful tool for digital marketers as the popularity of social media has grown. With more than 1 billion people using Facebook, advertising on the social network has become a great way to find new customers and build brand loyalty. This year, Facebook video ads are the latest tool to try out to grab users’ attention.