Inbound Marketing Blog

Sarah Eggers

True Life: I Want Someone to be Addicted to My Blog

Posted by Sarah Eggers on Apr 23, 2018 12:00:00 AM

Are you feeling like you’re just going through the motions with your blog? Blogging may seem simple, but creating blog posts that are enticing and addictive takes work! And let’s face it, having a blog that’s drab and doesn’t make readers want to come back for more doesn’t do you much good. It’s worth it to put in the extra effort to write a blog that draws your readers in. So, what should you be doing to make your blog more captivating? Try these tips.

Read More

Topics: Content Creation

Improve Your Writing Instantly with These Tips

Posted by Sarah Eggers on Mar 19, 2018 4:01:00 PM

Bland, uninspired content is almost as bad as no content at all. You may be struggling to find ways to make your writing more engaging. We put our content masters together to come up with some tips to instantly improve your writing. Listen up—you won’t want to miss this!

Read More

Topics: SEO, Content Creation, Writing

Writing For Your Audience

Posted by Sarah Eggers on Jan 24, 2018 2:19:00 PM

Good content is one thing, but good content written for a specific audience takes your marketing to another level. Identifying who you’re trying to reach prior to putting pen to paper will help you to create successful content.

Read More

Topics: SEO, Content Creation

How to Use Keywords for SEO Without It Feeling Forced

Posted by Sarah Eggers on Jan 8, 2018 3:08:00 PM

The landscape of search engine optimization is ever-changing. Incorporating keywords throughout your online content the correct way is essential for SEO. So, what is the right way to use keywords on your website? The first rule to remember is to only use keywords in natural, reader-friendly ways. Keyword stuffing will undermine the quality of your content, and search engines may penalize you.

Let’s explore more SEO tips.

 

Read More

Topics: SEO, Content Creation

How to Write the Perfect Content for Your Website Homepage

Posted by Sarah Eggers on Dec 23, 2017 11:53:00 AM

Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.

 

Read More

Topics: SEO, Content Creation, Web Design, Web Development

Composing the Perfect Title

Posted by Sarah Eggers on Oct 23, 2017 1:13:00 PM

Many businesses work hard to produce great content, but titles are often created in a rush or quickly slapped onto an article before or after the piece is written. It's important to realize how important a title truly is. If it's too dull or generic, how do you expect to attract the kinds of readers you want and deserve?

Read More

Topics: SEO, Content Creation

How to Develop a Content Calendar

Posted by Sarah Eggers on Oct 10, 2017 7:01:00 PM

Content-driven marketing is becoming increasingly popular by the day, but it’s not enough for businesses to simply generate compelling content. You need to develop an overall content strategy and plan of execution to make sure all of your great content doesn’t go to waste.

Read More

Topics: Content Creation

How to Make Your Content Stand Out in the Crowd

Posted by Sarah Eggers on Sep 21, 2017 4:07:00 PM

In today’s world of technology and easy access to more information than you could ever possibly need, standing out is harder than ever. Creating content that will get the read over other resources covering the same topic can be difficult. Today, we will give you a recipe to help you create great content that will help you get the click.

Read More

Topics: Content Creation