Inbound Marketing Blog

True Story: Branding Is Like Dating

branding Natalee Ostrander Jun 19, 2019 5 min. read

Have you ever been on a bad date where the other person wouldn’t stop talking about themselves? Or maybe they just didn’t get to know you before they made a snap judgement. Chances are, the ...

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5 Questions to Ask Yourself During the Website Review Process

website design Natalee Ostrander Feb 27, 2019 6 min. read

It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to form an opinion about your website. Your website is one of the most important tools for a successful online marketing campaign, so ...

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6 Ways Your Website Design Can Inspire Trust

Graphic Design Natalee Ostrander Nov 15, 2018 4 min. read

Studies have shown that when a client visits a website, a business has about 3 seconds to impress the user and convince them to move forward in the buyer’s journey. Those 3 seconds are vital in ...

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The Pros and Cons of Mobile-First Design

Web Development Natalee Ostrander Oct 9, 2018 5 min. read

Typically, web designers and their clients think about websites as desktop sites first and mobile sites second. We tend to design for desktops first because it’s familiar to us, but what happens if ...

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Best Practices for Direct Mail Marketing

Sales and Marketing Natalee Ostrander Aug 17, 2018 2 min. read

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even ...

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The Ultimate Breakdown of File Types

website design Natalee Ostrander Jul 20, 2018 4 min. read

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with ...

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What Makes a Good Logo

Graphic Design Natalee Ostrander Jul 14, 2018 3 min. read

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something ...

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How to Create a Style Guide for Your Brand

branding Natalee Ostrander Jun 19, 2018 4 min. read

Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand. 

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