Inbound Marketing Blog

Natalee Ostrander

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Best Practices for Direct Mail Marketing

Posted by Natalee Ostrander on Aug 17, 2018 3:44:00 PM

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. According to the USPS Mail Moments Review, 84% of millennials take the time to look through their mail, and 64% would rather scan for useful information in the mail than email. In addition, nearly half of millennials ignore digital ads—further proving that they have become desensitized to most digital marketing efforts. A direct mail campaign will cut through the clutter of modern ads. Here are some tips and tricks for designing a mail piece that is dynamic and effective enough to draw customers in.

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Topics: Sales and Marketing, Graphic Design, Commercial Printing, Advertising

The Ultimate Breakdown of File Types

Posted by Natalee Ostrander on Jul 20, 2018 3:45:00 PM

Understanding the distinctions among different file types will help you correctly save, send, and manage every digital project you work on. Unless you’re a designer, you’ve probably never worked with a .PSD or an .INDD file, but that doesn’t mean you never will. This guide will help clear up the misunderstandings you might have about file types and maybe introduce you to a brand new one along the way.

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Topics: website design

What Makes a Good Logo

Posted by Natalee Ostrander on Jul 14, 2018 8:29:00 AM

Before answering the question, “What makes a good logo,” it’s important to know what a logo is supposed to do. A logo’s job is to represent what a brand stands for, to be a visual cue for something much larger than itself. A logo should be a trigger for brand recognition, whether you see it at the bottom of an ad or as a sticker on someone’s laptop. It should encompass everything you want to say about your brand in a compact, easy-to-recognize symbol. In order to do its job correctly, a logo has to be simple, versatile, relevant to the times, and appropriate for its consumers. 

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Topics: Graphic Design, branding, Logo

How to Create a Style Guide for Your Brand

Posted by Natalee Ostrander on Jun 19, 2018 12:23:00 PM

Whether your company is just starting out, going through a rebrand, or catching up to the times, a style guide may be what you need to help define and grow your brand. 

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Topics: branding