The marketing world is full of jargon and acronyms like SEO, CMS, CRM, inbound, outbound... the list goes on and on. In your research, you’ve probably come across some industry thought leaders using terms like Schema markup, microdata, and rich snippets. But what do they mean?
As we scroll through our social newsfeeds at the first of the year, we see posts making bold statements like, “New year, new me.” January is a great time to set goals and start new habits. However, most people tend to leave their resolutions behind after the first few weeks, and they fall back into old habits. But not this year! This year, we’re setting goals to improve our marketing efforts, and we’re sticking to them. This will be our year to drive more traffic and generate more leads. This time, we’re making bold statements like, “New year, new SEO strategy.” If you’re feeling pumped about 2018 and are ready to dive into improving your marketing efforts, then here are some search engine optimization (SEO) trends to look out for.
Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. Implementing inbound marketing strategies can help solve many of your common business challenges.
Your website is your best salesperson. The more information you have about its current performance, the more effective content and design decisions you’ll be able to make to build on its success. HubSpot’s analytics tools can help you collect the data you need to make those informed decisions.
What is inbound marketing?
Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.
We’ve all seen these little answer boxes at the top of Google’s search result pages (SERPs), and wondered how to get your content featured in them. While there’s no magic formula to get your site into these featured snippets, you can optimize content to increase your likelihood of ranking in position 0.
Manually keeping track of potential and existing customers’ contact information across multiple spreadsheets and having random notes in different places can quickly become overwhelming and difficult to manage. CRM software is an invaluable tool that will help you more easily manage and organize your data as your business continues to grow and scale.
I’m happy to say that INBOUND17 did not disappoint! HubSpot’s annual conference is a firehose of valuable information, and I was a sponge soaking up current best practices and helpful marketing tips and tricks. So, without further ado, here are my key takeaways from this year’s successful event.
Search engine optimization (SEO) isn’t just about developing content and keyword stuffing anymore. It’s about developing connections, and search engines like Google have updated their algorithms to favor topic clusters.
What Is SEO?
SEO stands for search engine optimization. Rand Fishkin, founder and former CEO of Moz, defines the term as “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.”