Inbound Marketing Blog

Can You Practice Inbound Marketing and Use Pop-ups?

Inbound Marketing Mikayla Wilson May 31, 2018 4 min. read

If you ask someone what they think of website pop-ups, you’re most likely going to hear that pop-ups are annoying. But the truth is that when used correctly, pop-ups can actually create a simplified ...

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Bring Your Old Business Blog Posts Back to Life & Increase Traffic

Content Creation Mikayla Wilson Apr 2, 2018 3 min. read

In the world we live in, styles and trends are constantly changing, and THANK goodness for that! I’m sure we can all remember a few fashion faux pas committed in our past. The great thing about ...

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What Is Schema Markup?

SEO Mikayla Wilson Feb 18, 2018 3 min. read

The marketing world is full of jargon and acronyms like SEO, CMS, CRM, inbound, outbound... the list goes on and on. In your research, you’ve probably come across some industry thought leaders using ...

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5 SEO Trends to Look Out for in 2018

SEO Mikayla Wilson Feb 16, 2018 4 min. read

As we scroll through our social newsfeeds at the first of the year, we see posts making bold statements like, “New year, new me.” January is a great time to set goals and start new habits. However, ...

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Inbound Marketing Strategies to Conquer 3 Common Challenges

HubSpot Mikayla Wilson Jan 12, 2018 3 min. read

Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. ...

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Understanding HubSpot's Analytics Tools

HubSpot Mikayla Wilson Dec 18, 2017 4 min. read

Your website is your best salesperson. The more information you have about its current performance, the more effective content and design decisions you’ll be able to make to build on its success. ...

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How to Start Practicing Inbound Marketing Techniques Today

Inbound Marketing Mikayla Wilson Nov 20, 2017 3 min. read

What is inbound marketing? Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) ...

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How to Optimize Your Content for Featured Snippets

SEO Mikayla Wilson Nov 17, 2017 2 min. read

We’ve all seen these little answer boxes at the top of Google’s search result pages (SERPs), and wondered how to get your content featured in them. While there’s no magic formula to get your site ...

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What Is CRM Software and Why Is It Important?

Sales and Marketing Mikayla Wilson Oct 18, 2017 2 min. read

Manually keeping track of potential and existing customers’ contact information across multiple spreadsheets and having random notes in different places can quickly become overwhelming and difficult ...

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My Key Takeaways from HubSpot's INBOUND17

Inbound Marketing Mikayla Wilson Oct 18, 2017 2 min. read

I’m happy to say that INBOUND17 did not disappoint! HubSpot’s annual conference is a firehose of valuable information, and I was a sponge soaking up current best practices and helpful marketing tips ...

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