Inbound Marketing Blog

Micah Hartmann

Mystery Solved: Directing Your Next Blog Post Towards Success

Posted by Micah Hartmann on May 16, 2018 12:11:04 PM

Is it that time of the week? Whether you’ve been blogging for years or you’re a rookie about to give your first post a go, I have some great tips for you. One of the most difficult parts of writing a blog article is getting started: choosing a topic and determining the direction for your piece.

You want it to be educational, helpful, useful, and entertaining for your target audience so the right people actually read it, right? You also want it to be successful and build authority over time. How the heck can I be sure my article will cover all those bases?  I’m glad you asked. Let’s jump right in and find the answer!

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Topics: Content Creation, Blogging, Writing

Your Ultimate Pillar Page Development Guide

Posted by Micah Hartmann on Feb 8, 2018 5:39:00 PM

Have you heard of the term “pillar page” yet? If you work in the content marketing world, you most likely have. If you haven’t, it’s time to familiarize yourself. Content marketers have fairly recently started adopting the topic cluster website organization strategy, and they are beginning to be more proactive about implementing it on websites.

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Topics: SEO, Content Creation, Writing

How to Effectively Write Meta Descriptions [in 2018]

Posted by Micah Hartmann on Feb 6, 2018 1:01:00 PM

Near the end of 2017, Google made a major change to how they display snippets (AKA meta descriptions) in organic search results. According to a SISTRIX analysis, before mid-November, more than 90% of all-text snippets were only one or two rows (165 characters or less) long. By the beginning of December, over 50% displayed three rows or more (around 300 characters, on average). Google made this update to give searchers better answers to their queries.

What does this mean for the meta descriptions you write for your website pages moving forward? Should you increase the length? Do you need to go back into all of your old pages and make updates? We’ve been asking these same questions, so we looked to some of the world’s leading marketing experts for answers.

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Topics: SEO

SEO Basics: The Truth About Keywords Today

Posted by Micah Hartmann on Aug 25, 2017 11:56:00 AM

In my last article, SEO Basics: How Long Should My Blog Articles Be?, I discussed how longer articles are often showing up closer to the top in search results and getting more engagement. I also talked about how quality content always comes first, and you need to write for your audience and give them what they’re looking for to resonate with as many of your target readers as possible.

Today’s article goes hand in hand with this philosophy. We’ll discuss the relevance of keywords and how our keyword strategy needs to be different today than it has been in the past. As search engines continue to better understand how a user thinks and searches for answers, writers and content marketers need to alter the way they create new content so it can perform as powerfully as possible and work toward reaching long-term goals.

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Topics: SEO, Content Creation, Blogging

SEO Basics: How Long Should My Blog Articles Be?

Posted by Micah Hartmann on Aug 1, 2017 3:43:00 PM

The answer to this question is probably more complex than you think (or want to believe). Over the past few years, many bloggers have pushed for 500–800-word (on average) blog articles, thinking that was the sweet spot. They weren’t necessarily wrong, but if we don’t keep learning and evolving with the latest SEO advancements and effective tactics, we’ll quickly lose touch, and our strategies will lose their value.

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Topics: Inbound Marketing, SEO, Content Creation

Optimize Photos and Images on Your Website the Right Way

Posted by Micah Hartmann on Jul 8, 2017 8:32:00 AM

In a study Raven Tools conducted from February 2013 to June 2015, 78% of on-page SEO problems they found were image related. During this time, Raven’s site auditor crawled more than 200 million web pages, finding that image-related problems were much more numerous than other common issues, including those involving meta descriptions, links, and online visibility.

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Topics: Inbound Marketing, SEO

Let’s Bust Some More SEO Myths! (Part 2)

Posted by Micah Hartmann on Jun 12, 2017 11:05:00 AM

In Part 1 of this two-part blog series, we talked about three common SEO myths concerning the importance of meta descriptions, keyword optimization, and search engine ranking. Be sure to check it out if you haven't already. Today, we’re going to cover a three more topics, pulled from HubSpot’s 18 SEO Myths You Should Leave Behind in 2017. We want our customers and fellow inbound marketers to stay informed of the best SEO practices moving foward so we can all be as successful as possible. It's time to bust some more SEO myths!

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Topics: SEO

Let’s Bust Some SEO Myths! (Part 1)

Posted by Micah Hartmann on May 26, 2017 10:30:00 AM

Search engine optimization best practices tend to change every year, which can be both annoying and a challenge to keep up with. It’s essential that your inbound marketing team is well aware of new trends and keeps up to date with important changes, or your website could quickly become outdated and lose its SEO foothold. Here are several SEO myths taken from HubSpot’s ebook, 18 SEO Myths You Should Leave Behind in 2017, with our spin and expertise added, of course.

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Topics: SEO

Functional vs. Beautiful Web Design—Which Is More Important?

Posted by Micah Hartmann on May 7, 2017 12:00:00 PM

You come across a stunning website while searching for a particular product on the web, and you’re instantly drawn in because of the appealing graphic design and beautiful imagery. You try to navigate to a page where you can learn more about the product, but you become confused, get lost, and have no idea what to do next. You get frustrated and click on to something else.

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Topics: Web Design

Digital vs Offset Printing

Posted by Micah Hartmann on Apr 16, 2017 11:31:00 AM

If you’re not a print-savvy individual (most of us aren’t), you may not even know what offset printing is, let alone how it differs from digital printing. It’s important to understand a little bit about the different printing processes, however, if you’re going to work with a printing company. Today, we’re going to talk about the advantages of both offset and digital printing and how they differ from one another.

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Topics: Commercial Printing