Inbound Marketing Blog

Lindsey Wanninger

How to Build HubSpot's Topic Clusters

Posted by Lindsey Wanninger on Feb 20, 2018 3:52:00 PM


For this article, we will be focusing on the “Strategy” dropdown under “Content” in the inbound marketing software, HubSpot.


What is a topic cluster?

Topic clusters and pillar pages go hand in hand but are not the same thing. A topic cluster is, as its name indicates, a cluster of subtopics that cover a range of information that relates to a core topic. It consists of pillar content, subtopics, and different articles to support it. If you want more information about pillar pages, read HubSpot’s article here.


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How to Use the Social Media Tool in HubSpot

Posted by Lindsey Wanninger on Jan 27, 2018 4:19:00 PM

Keeping track of your social media accounts has never been easier. The Social page in HubSpot allows you to publish, monitor, and analyze your social media posts for all your accounts in one place. For the majority of this article, we will be referencing HubSpot’s “Social” dropdown list.

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Topics: Social Strategy

5 Questions to Ask When Choosing an Inbound Marketing Agency Partner

Posted by Lindsey Wanninger on Jan 5, 2018 9:49:00 AM

To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. You will most likely stick with this inbound marketing agency for years to come so going through the following questions will set you and your business up for success in the long run.


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Topics: Inbound Marketing

How to Set Up a Persona in HubSpot

Posted by Lindsey Wanninger on Jan 2, 2018 10:38:00 AM

If you aren’t familiar with what buyer personas are, basically they are a way for you turn your ideal customer into a fictional character. This helps you to visualize them as a living, breathing person so you can imagine your customer is sitting across the table from you when creating new inbound marketing strategies and content. Having a solid understanding of your personas will empower you to implement marketing strategies specifically tailored to your clients.


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Topics: Inbound Marketing

How to Set Up Messaging for Google My Business

Posted by Lindsey Wanninger on Dec 26, 2017 3:56:00 PM

Google My Business has a feature that allows customers to chat with someone directly at your business. You’ve probably Googled a business before and clicked “call” to call them directly without having to go to their company website to search for a phone number. Google My Business now has messaging, and it brings positive user experience to a new level. It’s really simple to set up Google Messenger for your business, and this is a step-by-step guide on exactly how. Check out this article on how to set up a Google Business page if you don’t have one yet.

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Topics: Inbound Marketing

Set SMART Inbound Marketing Goals for the New Year

Posted by Lindsey Wanninger on Dec 21, 2017 11:28:00 AM

The SMART goals approach is a great way to establish manageable goals that are specific, measurable, attainable, relevant, and time based. Inbound marketing agencies use SMART goals to keep everyone on the same page and working towards the same goal. The new year is a perfect time to evaluate the previous year and determine the results you’d like to see and objectives you want to accomplish in 2018.

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Topics: Inbound Marketing

3 Awesome HubSpot Tools You're Probably Underutilizing

Posted by Lindsey Wanninger on Nov 27, 2017 12:34:00 PM

HubSpot is inbound marketing software that you can use to measure the performance of your marketing efforts. Reports showing useful data about your business can be pulled at any time and are constantly updating to provide you accurate data. The page performance, sources report, and keyword tools are easily accessible in the “reports” section. If you’re new to the software, you’ll likely enjoy monitoring these three pages closely and watching how you can improve the numbers over time.

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Topics: HubSpot

A Day in the Life of an Inbound Marketing Strategist

Posted by Lindsey Wanninger on Nov 14, 2017 1:05:34 PM

 A single day can’t truly capture all that an inbound marketing strategist does because each day is completely different from the last. Let’s just say coffee and lists are our best friends.

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Topics: Inbound Marketing, Des Moines Marketing, Business Marketing