Inbound Marketing Blog

What Does an Inbound Marketing Plan Look Like?

Inbound Marketing Kelsey Meyer May 3, 2017 2 min. read

So, what does an inbound marketing plan look like?  When utilizing inbound marketing, you must take the whole business into account. A simple way to think of this is to imagine a fitness plan. When a ...

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How To Set Up Your Business' Google Analytics

SEO Kelsey Meyer Mar 16, 2017 2 min. read

Why Use Google Analytics?  Google Analytics is a free website tracking product provided by Google that allows you to see how many visitors come to your website, what sources they come from, how long ...

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How to Use the HubSpot Keyword Tool

SEO Kelsey Meyer Feb 23, 2017 2 min. read

Keywords, or keyword phrases, are words that a business anticipates a customer or potential customer might use when they are searching for the business’ service on a search engine like Google, Yahoo, ...

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How To Optimize Your Blog In HubSpot

Blogging Kelsey Meyer Nov 22, 2016 3 min. read

Writing a blog is only half the battle; if you want visitors to find it, you'll need to optimize it for search engines, as well. A blog section can help your website get found on search engines when ...

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How Does Inbound Marketing Solve Business Problems?

Inbound Marketing Kelsey Meyer Oct 5, 2016 4 min. read

What is inbound marketing? Inbound marketing is a popular form of marketing today that works to drive prospects to your website by attracting strangers and converting them into customers and ...

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How To Set Up Your Google Business Page

Kelsey Meyer Sep 27, 2016 2 min. read

What is a Google business page?  A Google business page is the location page that comes up when a person searches for your business or service. This page allows your business to show up on Google ...

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How to See What Words People Use in a Google Search

SEO Kelsey Meyer Aug 25, 2016 3 min. read

An important step in planning your marketing is analyzing how potential customers are finding your business website. A common way many businesses are found online is through search engines like ...

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How to Choose Facebook Ads for Business

Social Media Kelsey Meyer Aug 12, 2016 3 min. read

All of Facebook’s ad options may seem like a lot to digest, but when you apply your specific business goals to these types of advertising, you’ll see that some of them are more relevant than others. ...

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How to Improve Facebook Ad Performance

Social Media Kelsey Meyer Aug 1, 2016 2 min. read

Every business’ definition of ad performance success is different. Some businesses want lots of impressions, or individual views of their ads; others prioritize traffic to their website. Most ...

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SEO for Business: FAQs

SEO Kelsey Meyer Jul 27, 2016 2 min. read

1. What is SEO?  "SEO" stands for search engine optimization. It is a set of practices that helps your business website and its content appear prominently in the results of a search on a website like ...

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Website SEO and Usability: Dos and Don'ts

SEO Kelsey Meyer Jun 28, 2016 3 min. read

SEO is a critical aspect of any successful website. While there are technical ways to optimize your website content for search engines, these tactics must always be balanced with usability. ...

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How Does SEO Help Me Win Customers?

SEO Kelsey Meyer Jun 23, 2016 3 min. read

Search engine optimization (SEO) is the practice of developing website content that can easily be found by search engines like Google, Yahoo, and Bing. Blogging and regularly adding other content to ...

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