Inbound Marketing Blog

How to Plan Your Marketing Strategy

Social Media Kelsey Meyer Jul 24, 2019 4 min. read

The key to great marketing is understanding what it is you’re trying to accomplish and then determining, over time, whether you accomplished that goal. To get started, refer to your company’s goals. ...

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The Hows and Whys of Providing Excellent Service

Inbound Strategy Kelsey Meyer Aug 28, 2018 3 min. read

The easiest customer to get is the customer you already have. Keeping your existing clients returning is what builds a strong brand. Brand loyalty will keep them returning as well as bringing their ...

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What to Look For in a CRM Tool

HubSpot Kelsey Meyer Jun 20, 2018 2 min. read

A CRM is customer relationship management software typically used for sales and business development that allows you to monitor and record your interactions withexisting and potential clients. There ...

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What Should I Expect with an Inbound Marketing Partner? 

Kelsey Meyer Apr 13, 2018 2 min. read

Internal sales and marketing departments tend to not play nicely together. There is often the back and forth that marketing doesn’t bring qualified leads and sales won’t close the leads they get. ...

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What Website Metrics Should I Be Tracking? 

Web Design Kelsey Meyer Feb 26, 2018 6 min. read

You’ve invested money into your website over the years because you knew that, as a business owner, you need to be represented online. But did you know that you should also be investing some of your ...

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Keyword-Driven SEO Is Dying. Here’s What Marketers Should Do.

SEO Kelsey Meyer Jan 22, 2018 5 min. read

For years, SEO conversations have revolved around the use of keywords, but today we are beginning to see the decline of the keyword craze and the growth of consumer-influenced content.Google’s focus ...

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Google Extended Meta Description Length. What Can You Do?

SEO Kelsey Meyer Dec 30, 2017 3 min. read

In November 2017, Google extended the length of meta description that displays in their search results. A meta description is the short explanation of what a person will find if they click the link ...

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How to Build an Email Workflow

Email Marketing Kelsey Meyer Nov 3, 2017 3 min. read

Email workflows are automated sets of emails scheduled to go out to a select group of contacts over a specified period of time in order to prompt them to take action. Workflows can seem like a ...

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Digital Marketing for Your Business: 21 Questions to Ask Yourself

Inbound Marketing Kelsey Meyer Sep 11, 2017 3 min. read

The most fascinating thing about marketing is how closely tied it is to your overall business strategy. A company can be in business for years before they really begin to identify or understand how ...

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How to Identify Your Target Audience

Kelsey Meyer Aug 3, 2017 3 min. read

According to inbound marketing best practices, after determining your target audience or market, you should take it a step further and develop that audience into fictional buyers called your buyer ...

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Should You Hire a Marketing Employee or an Inbound Marketing Agency?

Inbound Marketing Kelsey Meyer Jun 29, 2017 4 min. read

“Should I hire an employee to run my business’s marketing?” This question comes up often, and while there are numerous answers, one in particular stands out. You’d be hiring ONE person to perform ...

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Interpret your website's sources report for inbound marketing success!

Inbound Marketing Kelsey Meyer Jun 8, 2017 6 min. read

Website analytics tracking systems like Google Analytics and HubSpot offer a sources or channels report that allows you to see by which avenues, or other online platforms, visitors are arriving to ...

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