Internal sales and marketing departments tend to not play nicely together. There is often the back and forth that marketing doesn’t bring qualified leads and sales won’t close the leads they get. It’s a classic chicken-and-egg scenario. So, as a small business, before you decide to hire new internal staff to conduct your marketing, consider outsourcing this work like you might outsource HR, payroll, or IT. When you bring in an outsourced, professional marketing agency, they’re able to bridge the gap between your sales and their marketing to best tee up your sales team to close as many leads as possible for your business. While bridging that gap, your inbound marketing partner will help solve some other problems, as well.