Inbound Marketing Blog

10 Steps to Optimize Your Landing Page for Conversions

Digital Ads Amy Nelson 2:52 PM on February 11, 2019 4 min. read

I can’t tell you the number of times I have clicked on an intriguing ad but immediately left the landing page because it was either irrelevant and disconnected from the ad’s message, lacked a clear ...

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The Science Behind Improving Your CTR

Google Ads Amy Nelson 1:06 PM on November 27, 2018 5 min. read

Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...

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Why You Should Boost Posts on Facebook

Advertising Amy Nelson 1:09 PM on October 23, 2018 6 min. read

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...

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