Inbound Marketing Blog
Amy Nelson

How to Use Search Console for SEO

Amy Nelson Jul 30, 2020 16 min. read

Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s visibility in Google Search results. Whether you’re a business owner, SEO specialist, site ...

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XML Sitemaps, HTML Sitemaps, & Robots.txt 101

local seo series Amy Nelson Jul 15, 2020 10 min. read

As an SEO specialist, I find sitemaps and robots.txt files to be some of the most head-scratching topics under the SEO umbrella. However, when used correctly, they can help to better communicate your ...

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Location Page SEO: The Complete Checklist

local seo series Amy Nelson Jul 2, 2020 14 min. read

How’s your business’ visibility in local search results? Struggling to get in front of nearby customers? This complete checklist for location page search engine optimization (SEO) will help you ...

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How to Create SEO-Friendly Images

SEO Amy Nelson Jun 17, 2020 9 min. read

Have you ever saved an image to your computer and when you went to search for it later, you couldn’t find it? That’s probably because the image did not have a memorable file name. Using a descriptive ...

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Title Tag Optimization: 5 Simple Steps

SEO Amy Nelson Jun 3, 2020 7 min. read

Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...

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Google's BERT Update: A Giant Leap Forward For Search

SEO Amy Nelson Jan 30, 2020 3 min. read

On October 25, 2019, Google announced one of the biggest updates to Search’s core algorithm in the past five years. Its name is BERT and it's a positive update for both SEO writers and content ...

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Streamline the App Promotion Process With Google Ads

Google Ads Amy Nelson May 9, 2019 3 min. read

Back in 2015, Google launched App campaigns to simplify the app promotion process for developers across multiple platforms. Instead of having to create separate app campaigns in Google Search and ...

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10 Steps to Optimize Your Landing Page for Conversions

Digital Ads Amy Nelson Feb 11, 2019 4 min. read

I can’t tell you the number of times I have clicked on an intriguing ad but immediately left the landing page because it was either irrelevant and disconnected from the ad’s message, lacked a clear ...

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The Science Behind Improving Your CTR

Google Ads Amy Nelson Nov 27, 2018 5 min. read

Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...

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Why You Should Boost Posts on Facebook

Advertising Amy Nelson Oct 23, 2018 6 min. read

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...

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