Inbound Marketing Blog

Streamline the App Promotion Process With Google Ads

Google Ads Amy Nelson May 9, 2019 3 min. read

Back in 2015, Google launched App campaigns to simplify the app promotion process for developers across multiple platforms. Instead of having to create separate app campaigns in Google Search and ...

Read More

10 Steps to Optimize Your Landing Page for Conversions

Digital Ads Amy Nelson Feb 11, 2019 4 min. read

I can’t tell you the number of times I have clicked on an intriguing ad but immediately left the landing page because it was either irrelevant and disconnected from the ad’s message, lacked a clear ...

Read More

The Science Behind Improving Your CTR

Google Ads Amy Nelson Nov 27, 2018 5 min. read

Digital advertising is a science, and there’s a formula behind improving your click-through rate (CTR) and creating ads that resonate with your audience. If you’re no longer satisfied with below ...

Read More

Why You Should Boost Posts on Facebook

Advertising Amy Nelson Oct 23, 2018 6 min. read

Over the past year, Facebook has experienced a decrease in organic reach (i.e., how many people you can reach for free on Facebook by posting to your Page) for two reasons: The competition for space ...

Read More