Inbound Marketing Blog
Amy Johnson

When it comes to marketing and sales alignment, what is your business doing to close the feedback loop between the two? Are you housing all of your contact and company data in one place, or is there ...

Further Define Relational Data with HubSpot Custom Objects ­­­­At Inbound 2020, HubSpot announced that custom objects are available to all Enterprise tier customers, meaning any customer with CMS ...

Did you know that local citation building is among the top five ranking factors in generating local search results on Google according to Moz? Taking an active approach to managing your local ...

Internal links connect the pages of your website, which help search engine robots and users more easily navigate your website and understand its hierarchy. Plus, creating a strong internal linking ...

If you’re looking to boost your business’ local SEO efforts, consider implementing a local link building strategy. Building local backlinks requires more outreach and hands-on effort, but the ...

Did you know that 76% of people who search on their smartphones for something nearby visit a business within one day, and of those searches, 28% result in a purchase? (Think With Google) If you want ...

Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s visibility in Google Search results. Whether you’re a business owner, SEO specialist, site ...

As an SEO specialist, I find sitemaps and robots.txt files to be some of the most head-scratching topics under the SEO umbrella. However, when used correctly, they can help to better communicate your ...

How’s your business’ visibility in local search results? Struggling to get in front of nearby customers? This complete checklist for location page search engine optimization (SEO) will help you ...

Have you ever saved an image to your computer and when you went to search for it later, you couldn’t find it? That’s probably because the image did not have a memorable file name. Using a descriptive ...

Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...

On October 25, 2019, Google announced one of the biggest updates to Search’s core algorithm in the past five years. Its name is BERT and it's a positive update for both SEO writers and content ...

Back in 2015, Google launched App campaigns to simplify the app promotion process for developers across multiple platforms. Instead of having to create separate app campaigns in Google Search and ...