Did you know that local citation building is among the top five ranking factors in generating local search results on Google according to Moz? Taking an active approach to managing your local ...
The Ultimate Guide To Internal Linking Best Practices
Internal links connect the pages of your website, which help search engine robots and users more easily navigate your website and understand its hierarchy. Plus, creating a strong internal linking ...
9 Local Link Building Strategies for Your Business
If you’re looking to boost your business’ local SEO efforts, consider implementing a local link building strategy. Building local backlinks requires more outreach and hands-on effort, but the ...
Local Keyword Research Tips & Tricks
Did you know that 76% of people who search on their smartphones for something nearby visit a business within one day, and of those searches, 28% result in a purchase? (Think With Google) If you want ...
How to Use Search Console for SEO
Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s visibility in Google Search results. Whether you’re a business owner, SEO specialist, site ...
XML Sitemaps, HTML Sitemaps, & Robots.txt 101
As an SEO specialist, I find sitemaps and robots.txt files to be some of the most head-scratching topics under the SEO umbrella. However, when used correctly, they can help to better communicate your ...
Location Page SEO: The Complete Checklist
How’s your business’ visibility in local search results? Struggling to get in front of nearby customers? This complete checklist for location page search engine optimization (SEO) will help you ...
How to Create SEO-Friendly Images
Have you ever saved an image to your computer and when you went to search for it later, you couldn’t find it? That’s probably because the image did not have a memorable file name. Using a descriptive ...
Title Tag Optimization: 5 Simple Steps
Did you know your web page’s title tag can make or break its performance? A title tag is oftentimes the first element a user sees before they click through to your web page. Having a relevant and ...
Google's BERT Update: A Giant Leap Forward For Search
On October 25, 2019, Google announced one of the biggest updates to Search’s core algorithm in the past five years. Its name is BERT and it's a positive update for both SEO writers and content ...
Streamline the App Promotion Process With Google Ads
Back in 2015, Google launched App campaigns to simplify the app promotion process for developers across multiple platforms. Instead of having to create separate app campaigns in Google Search and ...
10 Steps to Optimize Your Landing Page for Conversions
I can’t tell you the number of times I have clicked on an intriguing ad but immediately left the landing page because it was either irrelevant and disconnected from the ad’s message, lacked a clear ...